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[143] Should You Take a Holiday Break? (We Are)
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With the holiday season now in full swing, it’s time to ask yourself a very important question: should you take a holiday break from your show? Here is answer: yes, we are. This will be our last episode of The Showrunner until January 9th, 2019. But before we go, we describe some important reasons why […]
[142] Articles That Caught Our Eye On … Podcasting Advertising and Short Podcasts
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This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner. First, we discuss this article from Nieman Lab: Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.) You may recall in episode we […]
[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love
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We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place? You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, […]
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Why a Comprehensive Content Strategy Includes Podcasting
by Jonny Nastor
What if there was a way for your content strategy to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just that. Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated. There’s […]
Why I Love Broadcasting My Podcast Recordings Live
by Jerod Morris
Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes […]
Podcasters: Stop Looking for an Audience (and Let Them Find You)
by Jonny Nastor
“Three … two … one … Ready or not, here I come!” My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her. Hide-and-seek, a game played out millions of times. If you don’t know, hide-and-seek is a popular children’s game […]