Jonny Nastor

What if there was a way for your content strategy to cut through the noise, get noticed, and make a real connection with your audience?

For many businesses, on-demand audio content is the way to do just that.

Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.

There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.

It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.

Yet, if your business takes SEO and content marketing seriously, then podcasting can be a strong component of your content strategy.

Here are four reasons to embrace podcasting as an integral part of your strategy. [Read more…] about Why a Comprehensive Content Strategy Includes Podcasting

“Three … two … one … Ready or not, here I come!”

My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her.

Hide-and-seek, a game played out millions of times.

If you don’t know, hide-and-seek is a popular children’s game in which any number of players conceal themselves in the environment, to be found by one or more seekers.

The hiding is not what makes it fun. [Read more…] about Podcasters: Stop Looking for an Audience (and Let Them Find You)

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it?

There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers.

It’s the tried, true, and often overlooked … email newsletter.

[Read more…] about A Simple Way to Turn Your Email Subscribers into True Fans

The playing field has been leveled and the barriers to entry have been torn down.

Every day, people enjoy inspired lives built upon their art, their passions, and their ideas.

Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it.

It is no longer a question of whether or not “they” will let you. It is simply: will you?

Starting today, you could create and launch a podcast in 30 days, have it build an audience of rabid fans, and — through the power of podcasting — potentially reach millions of people around the world.

Seems unlikely, doesn’t it? Yet, it happens almost every day. [Read more…] about From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

Creating effective content is hard. I don’t want to deter you from crafting content for your business, but you need to set goals for everything you create.

Whether you produce content that is timely or evergreen, audio or text, knowing your goals will ensure you maximize the return on your time and resources invested in content marketing.

Each piece of content needs to be placed into one of two categories: wide or deep.

And each category has one specific goal:

• Wide content attracts new audience members.
• Deep content strengthens relationships with your existing audience members.

An effective content marketing strategy uses both wide and deep content, but an individual piece of content shouldn’t try to meet both goals.

Let’s explore each type of content goal. [Read more…] about How to Decide If You Should Go Wide or Deep with Your Content