In an era of content abundance, what makes a podcast remarkable?

What makes it stand out above others? What makes it an irresistible choice for content consumers who are choosing where to spend their time?

Authenticity. Usefulness. Sustainability. Profitability.

When your show has all four elements, the people in your audience will find it remarkable, and so will you. They’ll connect with it, and so will you. They’ll spread the word proudly, and so will you.

The loyal audience you develop, and your commitment to serving your listeners, will become your unfair business advantage.

• Authenticity

  People need to feel a connection to the content they consume and to the people who create it. How do you, as a showrunner, create this connection? You dig deep to understand yourself, dig deeper to empathize with your audience, and then find the intersection between the two that moves your audience toward their goals.

• Usefulness

  In addition to connecting, listeners need the investment of their time to pay off in the form of education, entertainment, inspiration, or a combination of the three. (And by the way, poor audio quality gets in the way of all three.

• Sustainability

  This is the simplest element of a remarkable show to explain, yet the most difficult to achieve. Hence why the vast majority of podcasts never make it past seven episodes. You have to show up, show up reliably, and show up reliably over time because audiences want the content they connect with to be consistent and reliable — located where and presented when they are conditioned to look for it.

• Profitability

  You, the showrunner, need to get something out of the experience of producing your show to stay committed to it. This can mean direct profit generated from subscriptions for advertising, indirect profit from advertising your own products or services, or intrinsic profit in the form of connection and fulfillment that only you can measure.

These are the four essential elements of a remarkable show.

When you are running such a show, you connect with your audience in a way that cannot be duplicated by any other content medium, not in this ever-emerging age of on-demand audio content.

And a remarkable show is well within your grasp, no matter what level of experience or technical know-how you feel you currently possess. Don’t worry about that.

We’ve got all the tools, tips, and tutorials you need to develop, launch, and run your remarkable show.

“Podcasting is hard. The Showrunner Podcasting Course doesn’t make it easy, but it does make it easier.

Everything about podcasting is in this course and more: how to edit, music selection, feedback on the best headline for an episode, marketing, cover art, even the support when it just all gets overwhelming. Also, the regular ‘Showrunner Huddles’ are awesome.

The content of the training is exactly what I need, and the community alone would be worth the full price of the course.”

~ Geoff Reese

Here’s what we need from you, so that we know you are a good fit for this course: Affirmative answers to three simple questions …

• Do you have a desire to connect with an audience about a topic that is important to you?
• Will the content you share educate, entertain, or inspire the people in your audience?
• Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

Did you answer “yes” to all three? Then you’re ready to create a show that is authentic, useful, sustainable, and profitable.

The end result will be a master showrunner with a remarkable podcast.

You.

We’ll show you how.

“Detailed and practical how-to information from two guys with an impressive podcasting pedigree.”

~ Ben Ramsden

Who are we?

And here is how The Showrunner Podcasting Course will draw on our experience to help you create your remarkable show:

“Jerod and Jon have produced a smart, practical course that will help you build a strong foundation of understanding what it takes to create and run a remarkable podcast.”

– Kevin Carlson

Testimonials

We asked Showrunner course members for feedback about their experience in the course. Here is a sampling of the responses:

• Testimonial #1

  Sonia Thompson, MBA

  Entrepreneur, Founder of TRY Business

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  Spending the money. I’ve bought a number of courses, and sometimes I wonder if I’m buying things that I could figure out on my own.

  What did you find as a result of buying the course?

  Totally worth the time and the money. The lessons I have learned helped me to think of my podcast in a much more holistic way. Between the lessons, and the discussions in the huddles and in the Facebook group, the way I was thinking about my podcast was expanded. And I believe my show will be much more remarkable as a result.

  What specific feature did you like about the course?

  The Facebook group, and the Friday huddles. They make the course a custom experience. Lots of other courses are good, but it’s the feedback on your specific situation that makes it so valuable.

  What would be three other benefits of the course?

  1. Access to Jerod and Jonny
  2. A framework for thinking about essential elements of building a remarkable show
  3. A framework for how to make podcasting work for your business

  Would you recommend this course to others? If so, why?

  Without reservation! Sure, you can learn a lot of this information from searching on your own, but creating a podcast takes enough time and effort on your own without having to go through all the extra work of seeking out information. And sometimes you don’t know what you don’t know. So you wouldn’t know what information to look for. The information presented in the course, as well as the subsequent discussions and issues that are brought up within our group make this course a valuable weapon for anyone who wants to be a Showrunner.

  Is there anything you would like to add?

  Super impressed with Jerod and Jonny, their level of accessibility, and the detail with which they answer questions. I feel like they both really care about each one of our shows — and it shines through with your level of engagement. I also like that the group isn’t so large now and it still feels intimate. Sometimes when there are thousands of people in a group, it’s hard to feel connected and easy to get overwhelmed. It doesn’t feel that way here at all.

• Testimonial #2

  Mac Prichard

  Owner of Prichard Communications, Publisher of Mac’s List

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I’d never used an online course before this, so I didn’t know what to expect. I also thought the price was high, but now that I’ve used the course I think it was money well spent.

  What did you find as a result of buying the course?

  What I’ve liked best about the course to date are the detailed answers it’s given for very practical questions:
  1. How to rank in iTunes
  2. How to invite guests
  3. How to choose a name.
  The course has removed a lot of the mystery from these topics.

  What specific feature did you like about the course?

  The Facebook group is probably my favorite feature. I also like the worksheets and sample schedules and invites, etc.

  Would you recommend this course to others? If so, why?

  Yes, I would and I have. I’ve done so because I like the practical content and focus on strategic, not gear questions.

• Testimonial #3

  Nance Goldstein PhD, ACC

  Healthcare Leadership Coach, Trainer, Scholar

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I’m a small business initiator with plenty of energy and ideas … and no budget!

  What did you find as a result of buying the course?

  The course builds logically and goes through the basics, then takes up many important and more complicated issues of marketing, ethics, values. They offer the “content” in a variety of ways — I love the access to written words as well as the more spontaneous and textural audio sessions.

  What specific feature did you like about the course?

  The very best feature is that questions continually arise as we get deeper into the work. Both hosts genuinely address questions — in huddles and group sessions, in Facebook discussions, and in fast responses to emails — as some of our questions are really so specific to our own (in)experience.

  Would you recommend this course to others? If so, why?

  YES! see the above

• Testimonial #4

  Mario Jannatpour

  The Honest Real Estate Agent

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I thought it was more for beginning podcasters. I had already been podcasting for 10 months when I heard about the course.

  What did you find as a result of buying the course?

  It has been helpful for me. My podcast needed some fine-tuning and I did get some good ideas watching the course videos. For example, my podcast has improved by adding music interludes in between my intro and interview and then after my interview before my outro. I learned it’s better to have a length for interviews in the 30-35 minute range. Leave the audience wanting more. My interviews were running too long and my episodes were in the 50-60 minute range. I like to try and keep them in the 40-45 minute range at the most. I learned this from the course videos.

  What specific feature did you like about the course?

  Course videos are strong. Ultimately I bought the course because I like the podcasting style of the instructors, Jerod and Jon. I have learned a lot from the other students in the course via the Facebook group. The access to Jerod and Jon has been amazing — they are both very conscientious and helpful.

  What would be three other benefits of the course?

  1. Helping you structure your podcast.
  2. Good editing ideas.
  3. Huddle sessions where the instructors answer student questions — they answered one of mine and it was very helpful.

  Would you recommend this course to others? If so, why?

  I highly recommend this course to help you get your podcast started and to make it better. It’s not a techie/engineering type of course, which I like. And it’s not cheesy trying to sell us other products. I bought the course and I have gotten good value.

Your loyal podcast audience is waiting.
Are you ready to become their showrunner?

If the answer is “yes,” then join The Showrunner Podcasting Course today.

You get all of this:

• Every current and future lesson in each of the 10 modules
• Every BONUS interview we ever add to the course
• Every private webinar and Q&A we ever do for the course
• Access to the private Showrunner community

And more.

Plus, you get 30 days to try it out.

If at any point during those first 30 days you decide that the course is not for you, no matter how many lessons you’ve gone through, you can get your money back. All you have to do is contact support via email, and a refund will be issued immediately — no questions asked (except maybe how we might have served you better).

So there is no risk … just plenty of positive pushes in the direction of the podcast that will take your digital marketing to the next level.

But you don’t want to wait to act

The course is only open for a limited time, then registration is closed until … well, we’re not sure when.

Whenever the course does reopen, there will be a change: instead of getting lifetime access to everything in the course now and in the future, there will be a recurring annual fee to maintain access to the ongoing education and community.

By joining now, you pay one price, one time to lock in lifetime access to all ongoing educational materials, plus the remarkable Showrunner community.

So get in now.

Oh, and you won’t believe the price

Especially when you realize the value you receive in immediately available instruction, community, and ongoing education, and then compare it to other podcasting course options.

• Other podcasting courses cost a one-time payment of nearly $2,000.
• Or they will charge you several hundred dollars just to sign up plus a recurring annual fee of nearly $1,000.
• Or you can get a couple hours of private one-on-one consulting for $700.

Or, you can join The Showrunner Podcasting Course for less than each of those options and get a “smart, practical course that will help you build a strong foundation of understanding what it takes to create and run a remarkable podcast.” (That’s how current course member Kevin Carlson described it.)

You will also become part of a group of people just like you: aspiring and current showrunners.

So you’ll never be alone. And you’ll always be able to find the answer you need.

As another of our current students, Nance Goldstein (PhD, ACC), said:

“The very best feature is that questions continually arise as we get deeper into the work. Both hosts genuinely address questions — in huddles and group sessions, in Facebook discussions, and in fast responses to emails — as some of our questions are really so specific to our own (in)experience.”

We can’t wait to work with you!