With so many options …

Why would anyone choose to listen to your podcast?

And why would they come back and listen again … and again?

There are more than 550,000 podcasts and more than 18 million podcast episodes available right now. That is a lot of listening options that are just a click of a button away.

So how do you position your podcast so it gets heard?

Simple:

By understanding what makes your show different, and using it to create immediate attraction and a long-lasting connection with the audience you want to serve.

Understanding how to get your podcast heard by your ideal audience isn’t rocket science or voodoo. It doesn’t require artistic talent or even much imagination. And it’s based on concrete principles, not fluff.

All you need are your enthusiasm and the ability to follow a proven three-step process.

Can you do that?

Then this course is for you.

“Detailed and practical how-to information from two guys with an impressive podcasting pedigree.”

~ Ben Ramsden

Arriving at a smart positioning strategy for your podcast is not hard.

While it does require some work and some research, the path is quite clear:

• Decide

  Your podcast’s positioning will always be rooted in the most fundamental choices you make. What will your show be about? What audience will you be serving? There is a right and a wrong way to approach these decisions. We’ll show you the right approach.

• Differentiate

  Once you know what your show will be about and what audience you’ll be serving, it’s imperative that you figure out how your approach will be different than the other options that are out there. We’ll show you how to craft a value proposition that is unique, so your show becomes irresistible and irreplaceable.

• Display

  Even in an audio medium, visuals matter. You have to capture peoples’ ears once they are listening, but you have to capture the eyes to even get noticed in the first place, and then you have to wriggle your way into your audience’s habits to keep attention over time. We’ll show you how to stand out and be heard so you avoid getting overlooked and ignored.

• Double down

  The path to a loyal audience is paved with unique, useful content and the willingness to stand for something meaningful. What are your values? They matter. We’ll show you how to understand and articulate this so you can pull the right audience members in (the ones who will help you drive meaningful results), and push the wrong audience members out (the ones who will just detract from your mission).

Pretty simple, right?

It is. But what isn’t always clear is how to approach this in a systematic way.

• What questions should you ask yourself? And in what order?
• What research do you need to do?
• What elements do you need to consider?
• And what’s the big idea that can serve as your guiding light throughout the entire process?

We designed this course to make the execution of this process nearly as simple as the explanation.

As long as you have the enthusiasm to jump in with two feet, and the commitment to put in the work and thought necessary, you will be able to carve out a unique space for your show.

And then it won’t be a question of if you’ll attract attention from the right people.

It will be a question of when … and how much.

This course delivers the training, worksheets, live advice, and ongoing support that you need to create your unique snowflake in the blizzard of podcasts.

The content of the training is exactly what I need, and the community alone would be worth the full price of the course.”

~ Geoff Reese

Here’s what we need from you — because it’s the only way for us to know if you are a good fit for this course.

Can you provide affirmative answers to these three simple questions?

• Do you have a genuine desire to connect with an audience about a topic that is important to you?
• Are you coachable?
• Are you willing to dare to be different?

If you answered yes to all three, then you’re ready to dive in and start working on your podcast’s positioning.

The end result will be a podcast that can’t get lost in the shuffle … because it is unlike anything else that is out there, and that right people know it.

Let’s go …

Who are we?

And here is how The Showrunner Podcast Positioning Course will draw on our experience to help you create your remarkable show:

“Jerod and Jon have produced a smart, practical course that will help you build a strong foundation of understanding what it takes to create and run a remarkable podcast.”

– Kevin Carlson

Testimonials

We asked members of our flagship Showrunner Podcasting Course for feedback about their experience with us and our style of teaching and communicating. Here is a sampling of the responses:

• Testimonial #1

  Sonia Thompson, MBA

  Entrepreneur, Founder of TRY Business

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  Spending the money. I’ve bought a number of courses, and sometimes I wonder if I’m buying things that I could figure out on my own.

  What did you find as a result of buying the course?

  Totally worth the time and the money. The lessons I have learned helped me to think of my podcast in a much more holistic way. Between the lessons, and the discussions in the huddles and in the Facebook group, the way I was thinking about my podcast was expanded. And I believe my show will be much more remarkable as a result.

  What specific feature did you like about the course?

  The Facebook group, and the Friday huddles. They make the course a custom experience. Lots of other courses are good, but it’s the feedback on your specific situation that makes it so valuable.

  What would be three other benefits of the course?

  1. Access to Jerod and Jonny
  2. A framework for thinking about essential elements of building a remarkable show
  3. A framework for how to make podcasting work for your business

  Would you recommend this course to others? If so, why?

  Without reservation! Sure, you can learn a lot of this information from searching on your own, but creating a podcast takes enough time and effort on your own without having to go through all the extra work of seeking out information. And sometimes you don’t know what you don’t know. So you wouldn’t know what information to look for. The information presented in the course, as well as the subsequent discussions and issues that are brought up within our group make this course a valuable weapon for anyone who wants to be a Showrunner.

  Is there anything you would like to add?

  Super impressed with Jerod and Jonny, their level of accessibility, and the detail with which they answer questions. I feel like they both really care about each one of our shows — and it shines through with your level of engagement. I also like that the group isn’t so large now and it still feels intimate. Sometimes when there are thousands of people in a group, it’s hard to feel connected and easy to get overwhelmed. It doesn’t feel that way here at all.

• Testimonial #2

  Mac Prichard

  Owner of Prichard Communications, Publisher of Mac’s List, host of the Find Your Dream Job podcast

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I’d never used an online course before this, so I didn’t know what to expect. I also thought the price was high, but now that I’ve used the course I think it was money well spent.

  What did you find as a result of buying the course?

  What I’ve liked best about the course to date are the detailed answers it’s given for very practical questions:
  1. How to rank in iTunes
  2. How to invite guests
  3. How to choose a name.
  The course has removed a lot of the mystery from these topics.

  What specific feature did you like about the course?

  The Facebook group is probably my favorite feature. I also like the worksheets and sample schedules and invites, etc.

  Would you recommend this course to others? If so, why?

  Yes, I would and I have. I’ve done so because I like the practical content and focus on strategic, not gear questions.

• Testimonial #3

  Nance Goldstein PhD, ACC

  Healthcare Leadership Coach, Trainer, Scholar

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I’m a small business initiator with plenty of energy and ideas … and no budget!

  What did you find as a result of buying the course?

  The course builds logically and goes through the basics, then takes up many important and more complicated issues of marketing, ethics, values. They offer the “content” in a variety of ways — I love the access to written words as well as the more spontaneous and textural audio sessions.

  What specific feature did you like about the course?

  The very best feature is that questions continually arise as we get deeper into the work. Both hosts genuinely address questions — in huddles and group sessions, in Facebook discussions, and in fast responses to emails — as some of our questions are really so specific to our own (in)experience.

  Would you recommend this course to others? If so, why?

  YES! see the above

• Testimonial #4

  Mario Jannatpour

  The Honest Real Estate Agent

  Read more

  What was your main concern about buying The Showrunner Podcasting Course?

  I thought it was more for beginning podcasters. I had already been podcasting for 10 months when I heard about the course.

  What did you find as a result of buying the course?

  It has been helpful for me. My podcast needed some fine-tuning and I did get some good ideas watching the course videos. For example, my podcast has improved by adding music interludes in between my intro and interview and then after my interview before my outro. I learned it’s better to have a length for interviews in the 30-35 minute range. Leave the audience wanting more. My interviews were running too long and my episodes were in the 50-60 minute range. I like to try and keep them in the 40-45 minute range at the most. I learned this from the course videos.

  What specific feature did you like about the course?

  Course videos are strong. Ultimately I bought the course because I like the podcasting style of the instructors, Jerod and Jon. I have learned a lot from the other students in the course via the Facebook group. The access to Jerod and Jon has been amazing — they are both very conscientious and helpful.

  What would be three other benefits of the course?

  1. Helping you structure your podcast.
  2. Good editing ideas.
  3. Huddle sessions where the instructors answer student questions — they answered one of mine and it was very helpful.

  Would you recommend this course to others? If so, why?

  I highly recommend this course to help you get your podcast started and to make it better. It’s not a techie/engineering type of course, which I like. And it’s not cheesy trying to sell us other products. I bought the course and I have gotten good value.

Are you ready to create a podcast that cuts through the noise, connects with an audience, and helps you drive meaningful results?

If the answer is “yes,” then join The Showrunner Podcast Positioning Course today.

You get all of this:

• Every current and future lesson in each of the 3 modules
• All of the detailed worksheets that will help you actually take what you learn and apply it to your own show
• Every BONUS lesson, interview, and Q&A we ever add to the course
• Access to the lesson discussions, where you can get questions answered and solicit feedback
• Plus: You’ll get a discount on our flagship podcasting course, and any other courses and consulting we offer in the future

And more.

And you get 30 days to try it out, risk-free.

If at any point during those first 30 days you decide that the course is not for you, no matter how many lessons you’ve gone through, you can get your money back. All you have to do is contact us via email (hello@showrunner.fm), and a refund will be issued immediately — no questions asked (except maybe how we might have served you better).

So there is no risk … just plenty of positive pushes in the direction of the perfectly positioned podcast that will take your digital marketing to the next level.

As another of our current students, Nance Goldstein (PhD, ACC), said:

“The very best feature is that questions continually arise as we get deeper into the work. Both hosts genuinely address questions — in huddles and group sessions, in discussions, and in fast responses to emails — as some of our questions are really so specific to our own (in)experience.”

We can’t wait to work with you!