This week on The Showrunner, we talk about three key components for monetizing your podcast: 1) understanding your goals and the value your business provides; 2) understanding who your audience is and what their goals are; and 3) how to connect your contact to your goals and your audience’s goals. [Read more…] about No. 110 Podcast Monetization: How to Connect Your Content to Your Offers
This week, we’re talking about YouTube … and we’re talking ON YouTube.
In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audience. This is something Jerod has a lot of experience with over at The Assembly Call.
1. The importance of being open to YouTube being the connection AND listening point for your audience
2. Why you should leverage YouTube’s unique and particular strengths as much as you can
3. Why you need to know what next step you want YouTube listeners to take and then use YouTube’s tools to make that clear
And yes, we went meta with this episode — recording it s a Google Hangout and broadcasting live on our YouTube channel. We just didn’t tell anyone, because it was a test. 😉 And the test went well, so we’ll probably continue doing it in the future.
It’s been a long time — too long — since we’ve released a new episode of The Showrunner. So we’re excited to be today with a new episode, and ready to ramp our weekly schedule back up.
In this episode, we explain the reason for our hiatus, issue an apology for not doing a better job of communicating with you while we were away, and then dish on the most important lessons we learned while we were away. [Read more…] about No. 108 The Biggest Lessons Learned While We Were Away
In the words of Mugatu from Zoolander … podcasts are “so hot right now.”
And it’s true.
But is a podcast the right way for you to reach your target audience? In this week’s episode of The Showrunner, we give you three questions that will help you decide.
This week’s episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course!
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before.
But during the past two years, he’s hosted more than 350 podcast interviews. He’s also made a lot of mistakes, embarrassed himself a few times, and learned countless lessons.