Jerod Morris

Let’s start with a question you know the answer to:

What do you need to build a successful online business today?

Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101.

Now another question you probably can answer:

How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day?

Isn’t it too … late?

No, it’s not too late.

But the reality of the content abundance all around us does mean that we cannot blend in and expect to stand out.

We must attract attention, be useful, and build trust.

In other words, we need to be remarkable.

And there is no better way to create an authentic connection with an audience than through a remarkable podcast.

Now I’ve got a question I bet you don’t know the answer to … yet.

[Read more…] about What Could Happen if You Launch a Podcast in the Next 30 Days?

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women. [Read more…] about The Key to Creating an Irreplaceable Podcast

There is no secret to podcasting success. There is just this:

Show up.

Show up reliably.

Show up reliably over time.

Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.

It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.

And your attitude is revealed by when you show up, how you show up, and how long you show up over time.

It’s simple to say. It’s hard to do.

Which is why the rewards are so great for those who stick it out. [Read more…] about The One Irrefutable, Universal Law of Podcasting Success

You are the showrunner.

Which means that you are creating pieces of media for an audience that are imbued with some part of yourself … even if only you can recognize what that part is.

It’s there. It’s real. It’s you.

This means that with each and every piece of content you put out there, you open yourself up to rejection and criticism — the kind that can sting.

The kind that can keep you from starting. The kind that can make you afraid to hit “Publish.”

The possibility of having some part of ourselves rejected or criticized can make us afraid to pivot, push forward, or even pull the plug if it’s what our gut is telling us to do.

And in such times, remember these words by Teddy Roosevelt: [Read more…] about The Credit Belongs to You

What are the most intimate activities that you do on a daily basis?

Whoa, whoa, whoa. Back up. Not those activities. Okay, so I walked right into that one. My bad. Let me tweak that …

What are the next-most intimate activities you do each day?

Probably bathe and dress, drive to and from work, walk your dog, work out, etcetera.

These are activities that are important, often routine, and you typically do them on your own. You don’t broadcast them to the world or share them. If you do share them with anyone, it’s a spouse, a significant other, or a very close friend.

So … then why are Demian and I talking to you about content marketing while you shower?

And why is Robert Bruce telling you a story while you take your pooch for an afternoon walk?

And why is Sonia Simone answering juicy questions while you sweat and struggle through a treadmill workout?

Because you invited us.

That’s the power of podcasting. [Read more…] about The Single Most Important Reason Why You Should Start a Podcast

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them, including this one you might be familiar with.)

It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.

And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)

This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.

[Read more…] about Conduct Better Podcast Interviews with This Simple 6-Step Preparation Process